2019 / Video
2019 / Video

Adoro!

Credits: Mediaset Content Factory, Studio71 Italy

In order to create the first original live show for Mediaset Play website we enrolled two top Italian influencers and TV personalities: Tommaso Zorzi and Giulia Salemi.  Mixing a typical television talk format with a serie of digital challenges, Adoro! was a 45 minutes show streaming live on three different platforms: Mediaset Play, YouTube and Facebook.

The aim of the project was to boost live streaming fruition of Mediaset Play just before broadcasting the linear television top show “La Pupa e il Secchione e Viceversa” in order to help create awareness about the new television show in different audiences across various social platforms.

Adoro! La Pupa e il Secchione e Viceversa con Tommaso Zorzi, Giulia Salemi, Lory Del Santo e Iconize
Adoro! La Pupa e il Secchione e Viceversa con Tommaso Zorzi, Giulia Salemi, Vladimir Luxuria e Awed
Adoro! La Pupa e il Secchione con Tommaso Zorzi, Giulia Salemi, La Diva del Tubo e Nicolò Scalfi

With the help of the popolouar television Instagram commentator Trash Italiano and the involvement of famous faces in the television and digital world as weekly guests we have created a low budget but high frequency version of atelevision talk show.

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During the week before the show both hosts have been teasing the event with their followers and then, after the live streaming, top moments of the format were trasformed into memes, and vertical videos to be shared on different platforms almost instantly.

Play Cult

2018